WELCOME TO YOUR SEO EXPERT PAGE
In your opinion, you now have the most beautiful site in the world, but its traffic disappoints you! Logically, you want to remedy this problem! For this, SEO (Search Engine Optimization) or natural referencing, the primary goal of which is to bring qualified and free traffic to a site from search engines, can help you! SEO consists of the art of optimizing a web page and an entire website in its entirety to increase their visibility in search engines. The main ones in the world are Google, Bing, Yahoo. Google comes first in many countries. China with Baidu and Russia with Yandex are exceptions. In France, Google represents more than 90% of market share in France, it is the undisputed leader in the sector.
What does SEO mean?
SEO (Search Engine Optimization) will act on the organic traffic of a site, that is to say the traffic coming from natural and non-sponsored search engine results. Thus, we contrast SEO (Search Engine Optimization) and SEA (Search Engine Advertising). In SEA, to position themselves on certain keywords, companies will have to pay in the form of auctions. SEO works with more complex mechanics: Google uses, for example, 200 criteria to classify websites in its results pages or SERPs. Understanding how search engines work, knowing the 200 criteria, being on the lookout for the latest updates or filters that can impact the positioning of a website is a real job. It is the SEO consultant or web referencer who takes on this role. Any SEO consultant must know the basics of natural referencing, which are usually classified into three families: the three pillars of SEO.
What are the three pillars of SEO?
Natural referencing is based on three pillars:
The technique
Semantics
Popularity
Fundamentals of course, but work will have to be done for a site to be well optimized.
The technique is the way in which the site is designed, starting in particular with the source code which must be clean but also the loading time of the pages, the compatibility of the site on mobile, the structuring and prioritization of content, the Hn tags , titles and meta-descriptions.
Semantics is the content of the site, is it relevant, unique, qualitative and in sufficient quantity to answer the Internet user’s question or questions and appear prominently in search engine results.
Popularity and therefore netlinking is the third pillar of SEO. Google will give your website a trust score obtained in particular based on the links it receives. You will need links that are in the same theme as yours and with a good trust score. A few quality links each month spread over time is the most natural and therefore the most effective netlinking strategy for gaining popularity in the eyes of Google. Avoid obtaining too many links in an uncontrolled manner, Google could penalize you!
SEO & E.E.A.T
Four other factors are also analyzed by Google ranking algorithms when it comes to evaluating so-called “YMYL” (Your Money, Your Life) content, that is to say content dealing with sensitive subjects and which can greatly impact the lives of readers (Health, Finance, News, Legislation, etc.).
These factors are called “E.E.A.T” for “Expertise, Experience, Authority and Trustworthiness”, and they are used to evaluate the source and author(s) of sensitive content.
Expertise: Does the author have real expertise on the subject he is dealing with?
Experience: Does the author really have real-life experience with the products or services he is presenting or comparing?
Authority: Is the author an authority in the field? Does it have a good reputation among authority sites, is it cited by other authority sources?
Trustworthiness: Is the site a trustworthy site? Does it ensure the security of the Internet user, their personal information, and their transactions?
The E.E.A.T. is not, however, a direct classification factor: there is no marker to fill in, no specific technique to deploy to validate these four criteria. Optimizing a YMYL site on the EEAT ultimately consists of articulating the content marketing strategy to send various signals to Google (product test videos, content signature, structured data links to the professional profiles of the authors, etc. .)
SEO: Aim for the Top 3!
In natural referencing, it is the first three places in the natural results that matter! They provide the majority of traffic. 90% of traffic is generated on the first page, including more than 60% on the first three results. Thus, the objective for any SEO consultant is to allow their site or websites to already appear on the first page of Google and then in the Top 3. To illustrate, the importance of traffic on the first page of the results of Google, a proverb known to all web SEOs, “the best place to hide a corpse is page 2 of Google”. Which says a lot about what such positioning can bring in terms of traffic for a website.
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Digital marketing strategies can allow each company to obtain rapid and quantifiable results, provided that the objectives and levers are adapted to each company profile. The Yumens consulting teams are at your disposal to design with you a web marketing strategy adapted to your objectives and ambitions.